NINTENDO SWITCH 2 | GAMES WEEK

The exhibition concept for Nintendo Switch 2 is designed as a high-impact immersive island, created to attract, engage, and retain visitors from the very first glance. The iconic central cube structure acts as the beating heart of the booth: a strong visual landmark that integrates large screens, visual artwork, and branding, making it instantly recognizable within the exhibition space. The setup is built on a continuous red platform, fully aligned with Nintendo’s visual identity, and organizes the space in a clear and fluid way. Gameplay stations are distributed along the perimeter, each equipped with a dedicated screen and a minimal station design, ensuring an intuitive, accessible, and well-organized experience even during peak attendance. Iconic elements from the Nintendo universe, such as character statues and themed installations, enrich the environment and strengthen the emotional connection with the audience, while also creating ideal photo and social-sharing opportunities. The central demo area, equipped with seating, encourages longer and more relaxed play sessions, while the surrounding stations support a steady and efficient visitor flow. The result is a booth that seamlessly combines scenographic impact, functionality, and entertainment, positioning Nintendo Switch 2 as the undisputed protagonist of Games Week and delivering an engaging, contemporary experience fully aligned with the brand’s DNA. Agency: KREA DISPLAY