IDEAL STANDARD | ALU⁺
3D visualization developed for the ALU⁺ collection by Ideal Standard, conceived as a modular retail display system designed for in-store environments. The project focuses on translating the “Sustainable by Design” concept into a clean, functional, and visually controlled exhibition structure, where each element — from the shower system to the vanity unit — is clearly presented within a compact and readable spatial layout. The display is designed to balance aesthetics and usability, combining a minimal architectural setup with carefully refined materials, proportions, and lighting. Each product is framed to enhance visibility and coherence, supporting both brand identity and customer interaction. Developed through 3D modeling and rendering, with a strong focus on textures and surface behavior, the project aims to deliver a refined and realistic perception aligned with the brand’s premium positioning. A visual system designed to communicate product, function, and design intent within a retail context.
