MONCLER GRENOBLE | SPRING IN CORTINA

Window display concept developed in collaboration with the Moncler team, set within a stylized desert environment conceived as a visual contrast to the alpine context of Cortina. The project builds an immersive space through modular elements and a controlled scenographic composition, where all vegetation, including cacti and organic forms, is reinterpreted in metal. This approach transforms the natural into the artificial, defining a precise, clean, and contemporary aesthetic. The display is designed to enhance the product while maintaining a clear balance between scenography and readability, using a desaturated palette and soft, even lighting to emphasize volumes, surfaces, and material reflections. The mannequins are arranged in a symmetrical composition to establish a strong focal point, while the surrounding environment contributes to a cohesive and recognizable visual language. The project was fully developed in 3D and enhanced through the use of artificial intelligence to efficiently test and iterate mannequin outfits, with a strong focus on spatial construction, material definition, and lighting control, followed by final visual refinement. Agency: ASSAI CREATIVES