Swarovski | 130 Years of Joy
To celebrate Swarovski’s 130th anniversary, I designed and developed a series of monumental 3D bows for the brand’s flagship store windows on Fifth Avenue in New York. The project started with an in-depth study of form and an exploration of scale (small, medium, large), leading to the final concept: an iconic, elegant, and highly scenic element designed to interact with the building’s architecture and enhance the visual impact of the façade. The bows become a luminous, precious three-dimensional graphic sign, framing the logo and extending across the entire façade, transforming the store into a true celebratory installation. Role: Concept, 3D Design, Visual Development Client: Swarovski Agency: Assai Creatives
