SWAROVSKI | XMAS FLAGSHIP STORES

I contributed to the development of a large-scale 3D installation system for the Swarovski store on Fifth Avenue in New York, transforming the façade and window displays into an immersive and iconic experience. The concept revolved around the idea of jewelry, gift, and architectural preciousness, featuring monumental sculptural elements: octagonal frames, twisted ribbons, jewel-like volumes, and luminous structures designed to frame the products and amplify the sense of wonder. The project involved extensive work on modular design, proportion studies, rhythmic repetition of elements, and integration with the existing architecture, creating a coherent visual language across the entire façade and interior window displays. The entire system was conceived as a temporary decorative architecture, turning the store into a true festive and scenographic holiday installation while maintaining a balance between elegance, light, and brand identity. Role: Concept, 3D Design, Visual Development Client: Swarovski Agency: Assai Creatives